Jake Paul’s charisma has carried him through his career from Disney star to boxing sensation. Jake Paul has created his own style of charisma, which includes confidence, provocation, and chaos. It has been so effective that he has built a personal brand worth millions on the back of his charisma. Jake Paul’s Charisma is not for everyone, but it is indisputable that whether you love or loathe him, he has created influence to get more opportunities. What can you learn from him to get your own opportunities?
Provocative Bravado: The Shock-and-Awe Technique
One of the key elements of Jake Paul’s charisma is creating controversy. Now, this is not a technique recommended for everyone; however, let’s look at what he does and how we can apply it to our own lives.
A study carried out by Berger & Milkman in 2012 found that the popularity of a piece of content was directly correlated to the emotions felt by the reader. For the study, they posted New York Times articles over 3 months, with each one trying to inspire an emotion in the reader. The most popular articles were ones that tapped into positive and negative emotions. Below are some of the most effective emotions to make a piece of content go viral.
Source: What Makes Online Content Viral? (2012)
It is no surprise that when readers get triggered, they are more inclined to share or post about a piece of content. Jake Paul pushes people’s emotions, which gets him more attention. When he has more attention, he has a greater level of influence.
If you’re working in an office, you do not need to be the controversial person in the team, but can you look to, for example, ‘Provide practical value’ to a colleague or ‘surprise’ your manager, or look to develop an interest in you from the team.
Example
Look at this video of Jake Paul calling out Conor McGregor to fight him. Notice he uses foul language, controversial statements, mockery, and aggression to communicate. At the time, he was breaking the mould of a ‘family-friendly’ YouTuber
The important thing it makes us FEEL something! Anger, hatred, excitement, confusion, and interest. If you lack influence, then you are not making people feel anything.
Unshakeable Confidence (Even When Wrong)
Jake Paul’s charisma is full of bravado, swagger, style, and above all else, CONFIDENCE. From researching other controversial figures, confidence is a huge factor in getting others to believe what you are saying. Jake Paul doesn’t ask questions, he speaks in statements as if they are facts.
Research on the hypothesis of Yates et al. (1996) found that people are more likely to believe those who are overconfident. In their experiment, researchers had three financial advisors speak to students about various stocks to invest in. In three separate experiments, the students followed the advice of the extremely overconfident financial advisor.
Example
Look at when Jake Paul is asked, “Who is the greatest boxer?” he doesn’t say:
“emmm, well, Mike Tyson is the GOAT, and I have been training hard, but I think I am top 10, but Mike is obviously the best.”
No, he says “JAKE PAUL” With conviction and confidence as if it’s 100% true.
The Charisma of Rule Breaking
Jake breaks social norms, whether that’s trash-talking, racing his Lamborghini or setting fire to a mattress in his backyard (Would not recommend). he builds his charisma as a rogue, an ‘innovator’, someone who does not conform to the status quo.
As humans, we are attracted to those who are different and break away from society’s rules.
Rule-breakers are seen as powerful. A 2014 Harvard Business School study coined the term “the red sneakers effect”, showing that people who deliberately violate norms (like wearing red sneakers in formal settings) are often perceived as more powerful and competent.
Example
Let’s look at an example of Jake Paul’s rule-breaking charisma. For his fight against Mike Tyson, he, like many boxers, had to do a ‘ring walk’. Normally it’s very simple, the fighter will walk out with his entourage, in a boxing robe, to music that is to inspire him or intimidate their opponent. for his fight, Jake Paul DROVE out to the ring in a green Chevy with blue flames across it, he was wearing a diamond robe, and the music was Phil Collins ‘In the Air Tonight’. Very different from the traditional ring walks seen in boxing:
My Hot Take on Jake Paul’s Charisma
Jake Pauls style of Charisma is not for everyone, it certainly polarising and I am not saying you should tell your boss to “F*ck themselves” or attend a meeting wearing a Versace Robe. What I think he does very well is command attention, which makes him more influential, his followers more loyal, and gets him opportunities. Commanding attention is not easy, you have to be confident and assertive, which Jake certainly is. You can use similar charisma techniques, such as harnessing your body language, removing filler words, and being more conscious about your appearance.
Develop Charisma Authentically
If you want to develop authentic charisma, then charisma coaching could be for you. Work with a charisma coach to develop your soft skills so that you command attention every time you walk into a room. Charisma coaching can help you be seen as a charismatic leader, get more opportunities, climb the career ladder, and increase your confidence.
Schedule your FREE Charisma Coaching Discovery Call to learn more about charisma coaching.
